Advice

Advice, Music

‘Is That A Good Instrument?’

Sounds odd, but I've been asked that question many times and it always makes me scratch my head a bit. I mean, from a sales perspective, I doubt anyone would expect a negative response! I suppose it is the perennial question about whether price equates to quality.

Does Expensive = Good...?

Cards on the table, I am a bit of idealist. I believe that music is a great leveller, cutting across social class, language, culture and age groups. I also believe it should be for everyone not just those that can afford it. When I set up Underground Music, I made a conscious decision to limit the price headroom to a fairly arbitrary £500. I did this because I believe that there is huge value for money to be had below that price bracket - if I am selective about which lines I choose. For example, the Gretsch Streamliner range:

The brand new Gretsch G2622 Streamliner, launched at the 2019 NAMM Show

The brand new Gretsch G2622 Streamliner, launched at the 2019 NAMM Show

A few years ago, Gretsch made the decision to compete in the under £500 market and launched the Streamliner range of centreblock and hollowbody guitars and they have taken the guitar world by storm! Suddenly, it was an affordable option and players who had been looking for a classic, F-hole double-cut guitar had a real choice to make: go for the Epiphone Dot or the Epiphone Sheraton and grind your teeth that it doesn't say 'Gibson' on the headstock, or buy a Gretsch which says 'Gretsch' on it? You can pick one up for £435! 

The brand new Korg B1 digital piano launched in October 2018 - twin 9W amps, full 88 key weighted keyboard, 8 voices plus reverb and chorus, metronome, sustain pedal et al all for only £335.00. In store now.

The brand new Korg B1 digital piano launched in October 2018 - twin 9W amps, full 88 key weighted keyboard, 8 voices plus reverb and chorus, metronome, sustain pedal et al all for only £335.00. In store now.

What about the Korg B1 Digital Piano? A weighted keyboard, the full 8 octaves and some cracking piano samples. Simple control system and light enough to be portable. £335. Seriously. 

I guess what I'm driving at is this: I spend ages selecting the lines, making sure I can stock the instruments that give the best quality and yet remain within my self-imposed price ceiling. The instruments I stock are affordable because I am selective (and a bit of an idealist!).

So, is that a good instrument? I should jolly well hope so! 

Is it the right instrument for you...? Ah, well that's another matter. :)